The Web Wars

Ever since the advent of Google most Internet companies have felt the effect of its growing success. Yahoo is one such company, which is affected by Google’s success.

Yahoo has had an advertising turnover of about 50% but Google’s entry into the market and its growing popularity has made advertisers look upto this search engine to increase the visibility of their product.

Taking all this into consideration, one cannot discount the popularity that Yahoo enjoys. Not everything is bleak for Yahoo as various organizational and structural changes have been carried out which will allow yahoo to setup a platform from which they can launch their recovery.

In an effort to recover their lost market share Yahoo is implementing a new strategy, which will help pulling in more advertisers and generate more revenue. Whether Yahoo will be successful in its new endeavor or not is yet to be seen. Because all set and done the fact that Google’s advertising strategy is flawless cannot be discounted. It may take Yahoo quite some time to implement the strategy and make up for lost ground.

The idea that comes across while reading the article is that the writer has already made up his mind that Google is the winner in the Internet wars between the two leading web engines. The argument is not very sound and convincing because a writer must present a neutral picture and not make it sound like a PR release for Google.

He has backed the argument with statistical data and figures, which makes the article look authentic and reliable. Although the article features a lot of numerical data, the issue is handled in a manner, which would attract the attention of readers.