Tuesday, 27 February 2007

Capitalism – More than just politics

Today in the hectic work culture that persists all across the world it becomes extremely essential to bear in mind the well being of the employees and the working class in general. The employees in any organization form the backbone of its success.

An article in last weeks New Statesman talks about the dire need for capitalism in today’s world. The journalist incorporates this political terminology in the essence of globalization and manages to convince the readers logically that capitalism, as a political setup is the call of the day. He makes it clear that the article does not mean to portray capitalism in a political light but is meant to give a better understanding of what the system has in store for people.

Capitalism has been a term, which has always been associated with violence, processions and retaliations of the working class towards the business class but today with the growth of the world economy and the increasingly tedious work culture that persists, it is pivotal that a political setup should be designed keeping in mind that the main population in any country consists of working class citizens which contribute in a big way in the growth of the economy.

The journalist makes use of quotes of various politicians to emphasize his point of view. Also by laying a lot of emphasis more on the work culture in an everyday routine he has been able to relate in a better manner with his readers.

He has managed to give more meaning to the term capitalism and has helped in taking the term beyond just a political gimmick and made it sound more relatable.

Tuesday, 20 February 2007

The Web Wars

Ever since the advent of Google most Internet companies have felt the effect of its growing success. Yahoo is one such company, which is affected by Google’s success.

Yahoo has had an advertising turnover of about 50% but Google’s entry into the market and its growing popularity has made advertisers look upto this search engine to increase the visibility of their product.

Taking all this into consideration, one cannot discount the popularity that Yahoo enjoys. Not everything is bleak for Yahoo as various organizational and structural changes have been carried out which will allow yahoo to setup a platform from which they can launch their recovery.

In an effort to recover their lost market share Yahoo is implementing a new strategy, which will help pulling in more advertisers and generate more revenue. Whether Yahoo will be successful in its new endeavor or not is yet to be seen. Because all set and done the fact that Google’s advertising strategy is flawless cannot be discounted. It may take Yahoo quite some time to implement the strategy and make up for lost ground.

The idea that comes across while reading the article is that the writer has already made up his mind that Google is the winner in the Internet wars between the two leading web engines. The argument is not very sound and convincing because a writer must present a neutral picture and not make it sound like a PR release for Google.

He has backed the argument with statistical data and figures, which makes the article look authentic and reliable. Although the article features a lot of numerical data, the issue is handled in a manner, which would attract the attention of readers.

Monday, 12 February 2007

A FLAT WORLD

An article in last weeks Economist highlights the increase in migration in Great Britain, which the journalist feels has resulted in Great Britain loosing its charm.

The article revolves around globalisation and its aftermaths. It attempts to highlight both the positive as well as the negative aspects of the issue in question.

If the issue is seen in the broader perspective we observe that globalisation is one of the issues, which is affecting most of the nations around the globe. Even though globalisation has made the world a smaller place to live in; we cannot overlook the fact that it has influenceed the lifestyle of the people in a big way.

When globalisation becomes an integral part of the nations economy a lot of cultural exchanges take place. So when talking about globalisation one must not overlook the the social effects that it has.

The journalist has encompassed an element of history which tends to function as a backgrounder to the whole story and provides a foundation to the article.

However there is an acute lack of figures and statistics. When dealing with an issue like migration and multi-cultarlism the journalist had a lot of room to add a strong point to his article by backing it with a few details; like while mentioning the reduction in crime rate and increase in employment opportunities; figures would make the article much more reliable and authentic.

Overall the article manages to grip the attention of the reader till the end. Also the issue being in the limelight since sometime now it also scores high in urgency of a news story.

Overall the writer has done justice to the whole issue.